Tag: analysis


Radio Does Not “Heart” Twitter

I just read a fascinating┬áreport on Radio's relationship to Twitter in the U.S. and the results will startle and unsettle you. You can download the full report here. It's from Brandwatch, a social media analytics company. Here's a summary of some of the key bullet points from the study which sampled 20 radio stations from various genres (but lacks several important formats like Rock, Alternative, Country, and NPR, yet - oddly - includes two Classical stations): On average, only 0.06% of radio listeners tweet about a┬áradio station in the US. This is 10 times less frequently than … [Read more...]

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