Tag: algorithm

07/10

Kim Kardashian Has Great Talent After All

Kim Kardashian has great talent after all. And... Publishers spanked by Facebook's changing newsfeed algorithm. It’s episode 45 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about the grand opening of Kelloggs All Day Cereal Cafe, PBS's Capitol Fourth TV fakery, Lyft's "Ghost Mode," and an easy way to put your podcast on YouTube. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

12/18

How Radio can Compete Against Facebook

Dear Radio Brands: Are your clients including Facebook as an important part of their media strategy - not just as an inexpensive way to reach and connect with fans but as a place to spend ad dollars which might otherwise go to radio? Recent changes to Facebook's algorithm mean that a smaller-than-ever fraction of fans will see the content your clients post in their newsfeeds. The consequences of this are huge and are summarized in an excellent piece in Business2Community. As of now, only the brand's most engaged fans - the folks who interact with a publisher's posts - will get those … [Read more...]

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