Tag: agwired

11/10

What’s Radio’s Future? That’s the Wrong Question

What's going to happen to radio in the future? That's what everybody wants to know, and it's the wrong question. Here's a better one: ¬†How do broadcasters leverage the relationships we have between our consumers and our clients mediated in our presence or, as I like to put it, our "sandbox"? Do our brands need a regularly updated website or a mobile app? ¬†Again, the wrong questions. It's not about the fads you should follow, it's about what business you are in and how to maximize that business. What follows is a really good interview with me recorded just prior to my … [Read more...]

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