Tag: advice

03/20

Career Advice for Radio Air Talents

There are three kinds of radio air talents: The kind who owns the audience The kind who works for a radio station that owns the audience The kind who shares ownership of the audience with the radio station Most air talents think they are kinds 1 or 3, that they either own the audience or share ownership. And most are wrong. In fact, the vast majority of air talents are either kinds 1 or 2: They either own the audience or they do not at all. Here's how you know: If you switch from one station to another across town and carry most of your audience with you, you own that … [Read more...]

10/30

A Halloween Message for Radio

I posted this for the first time a couple years ago, but I think it contains an evergreen message which is particularly appropriate for radio and for Halloween. Some great advice from a horror legend. Especially if you're in the business of creating unique and compelling content. Enjoy. And Happy Halloween. … [Read more...]

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