Tag: advertising age

04/19

“By 2020 ‘Broadcasting’…will be Foreign to Anyone Under 40”

GigaOm bottom-lines this week's NAB with this: If this week’s National Association of Broadcasters Show is any indication, by 2020 “broadcasting” is a term that will be foreign to anyone under 40. Based on the show’s programming this year, as well as the general vibe that multiplatform delivery is the future, it seems that pretty soon no one will be concerned about how content is distributed — just if it’s good or not. To repeat for emphasis:  "...pretty soon no one will be concerned about how content is distributed — just if it’s good or not." This is an important takeaway, particularly … [Read more...]

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