Tag: advertisers

08/27

Is the New Golden Age of TV…Over?

Is the new Golden Age of TV…over? And… Who’s to blame for Internet bile? Advertisers, of course! It's episode 26 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for the Gossip Revolution, Star Wars-themed lands coming to a Disney park near you, and more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at iTunes. Or do … [Read more...]

12/10

Is Online Video Killing the TV Star? No!

Is online video killing the TV star? Absolutely not! Also: What does it mean when the debut novel from a YouTube star breaks records and outsells even Harry Potter? It’s episode 9 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Don’t forget to subscribe to Media Unplugged at Stitcher or on iTunes (for you RSS jockeys, here’s the feed). And tweet us at @tomasacker and … [Read more...]

11/11

What Happens When Ariana Grande Conquers America?

One of the greatest benefits of having a massive music platform is being able to parse the data in interesting and insightful ways. While all the big streaming platforms mine data in this way, Spotify is making at least some of that analysis public, and it's fascinating. It's all at Spotify's Insights blog, and you should take a look. Here, for example, is their distillation of the top U.S. artists by state every day this year (up to mid-October). At the top of January, Drake and Lorde were battling for dominance: By May, Lana Del Rey owned the Southwest: By early … [Read more...]

02/10

Arbitron’s Small Sample Problem – it’s Worse than you Think

It's not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this problem at one time or another, usually with either delightful or devastating ratings consequences. Let's look at this problem from a different perspective: Forget ratings and consider cancer rates in the US.  Did you know that the lowest cancer rates occur in the the least populated communities? Aha, obviously it's the quality of life in these sparse communities that contributes to their greater health, right? Now what if I were to tell you that the … [Read more...]

05/21

Is the Radio “Industry” Dead?

Everybody wants to know what's next for radio, and the answer is...More than one radio "industry."There will be the folks who see the world through the lens of 1999.  These are the people who see nothing but Arbitron's 100-share world in all its tenuous splendor.  All good things will come in over-the-air buys to this crowd.  These are the traditionalists.  The folks who drive with a great view out the rear view mirror.There will be the broadcasters who see digital as non-traditional revenue and are content (relatively speaking) to deliver two to six … [Read more...]

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