Tag: ad share

09/23

What is Radio’s “Fair Share” of Revenue?

"Radio does not get its fair share [of ad revenue]," says Radio Ink. That's based on a new eMarketer report indicating that consumers aged 18+ spend 12% of their media time with radio, while radio receives only 9.3% of the ad spend. Radio Ink's┬ápremise is flawed in two ways: First, there's no such a thing as a "fair" share of ad dollars; Second, ad dollars should not necessarily match time spent. "Fair" is a value judgment in a world where life generally isn't. From the advertiser's perspective, a "fair" share is one that reflects the full power of a platform to deliver results, … [Read more...]

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