Tag: ad-blocking

12/12

Media Unplugged: The Best Marketer of the Year – Your Fans!

Will ad-blocking save the advertising industry? And... The best marketer of the year? Your fans! Plus, rants and raves about the app that fixes your complexion so you don't have to, the history of the Christmas tree, and how one business guru needs a dose of his own medicine. It’s episode 55 - the final chapter of the year - of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and … [Read more...]

06/27

Ad Blocking is Exploding – Here’s How to Fight Back

Ad blocking is exploding. Here's how to fight back. And... This is what makes your fans "tick." It’s episode 44 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on why Anderson Cooper's ban on the Orlando Killer's face and name on-air is well intentioned but ultimately useless, how most people share online content without reading it first, and much more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]

09/21

Listeners are Blocking Radio Ads

Recently, Seth Godin penned a great piece on ad blocking. Yes, I know - you can't block the ads on your local radio station. That's the beauty of a linear, non-digital programming stream. Hooray! But actually, people block radio ads all the time. Every time a consumer switches stations or switches from radio to a platform that is not radio it's to hear something that is not on right now, because often what's on right now is a commercial. And for digital audio the problem is just as bad, maybe worse. The yogurt shop downstairs from my office plays Pandora all day long with never a … [Read more...]

08/13

An Explosion in Ad-Blocking means Ad-Mageddon for Publishers!

Ad-Blocking is About to Go Mainstream, and it’s Ad-Mageddon for Publishers! And… Mashable Teams Up…with Dan Rather?! It's episode 25 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for Donald Trump, Amazon’s strange new “Dash” button, the Lexus Hoverboard, and more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at … [Read more...]

* = required field

Dive Into The Blog