Tag: acquisition

12/20

Media Unplugged: Disney Wants Fox: Now What?

Disney wants Fox...Now what? And... What consumers REALLY want from brands. And... Consumers are running away from advertising in droves. Plus, rants and raves about Netflix's personalization not just of recommendations but even artwork images, James Franco's terrific movie, The Disaster Artist, and more. It’s episode 76 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and … [Read more...]

12/21

Nielsen buys Arbitron…What it REALLY Means to You

It's not just the Mayan apocalypse that passed uneventfully, it's also the announcement of another transition - the one that may transform Arbitron into Nielsen. Much has been written about this announcement over the previous days, most of it anticipating (or at least hoping for) new benefits to radio. Call me crazy, but I don't see those benefits.  Not at all. PPM Sample Size The most pressing matter for broadcasters is PPM sample size.  And while broadcasters may be footing the bill for Arbitron they are not the audience that Arbitron has most been trying to please:  That audience … [Read more...]

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