Tag: ac/dc

01/19

How to Brand Like a Rock Star

Steve Jones is the VP of Programming for Newcap Radio, one of Canada’s largest radio groups. He’s also the author of a new book called Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous (website) and this book teaches how any brand can learn the lessons of rock superstars to make those brands more effective. I talked with Steve about the book and how we can turn these lessons back home towards radio.  Watch this video of our conversation: [iframe http://player.vimeo.com/video/34697519?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try … [Read more...]

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