Tag: access

06/22

Access To Your Radio Station Is Not Enough

This one is going to upset some of you, so get ready....Recently I did some research where listeners were asked what platforms they listened to and where they listened to them. One respondent, a 40’ish woman with a teenaged son, indicated that her son would never listen radio “because he’s always wearing those headphones attached to his mobile phone.”At first, I couldn’t understand why she viewed this as an obstacle to listening to radio, since radio can run through those same mobile phones and into those same headphones, thanks to streaming.It can, but that’s not how this consumer … [Read more...]

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