Tag: 40%

01/29

Radio Revenue: You Get What You Ask For

You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 - 42% if you exclude recent acquisitions. And Townsquare isn't alone. Check out how CBS (the entire company, not just radio) is shedding its dependence on advertising: CBS, which in addition to the CBS Television Network, owns Showtime, CBS Television Stations, CBS Radio, CBS Television Studios and Simon & Schuster, has the most exposure to advertising among the major media companies. But the media giant has reduced that exposure in recent years to 50% … [Read more...]

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