Tag: 2013

07/23

Digital Transformation for Radio and Media – Mindgruve CEO Chad Robley

My talk with digital trend-setter Chad Robley is one of the opening sessions from hivio 2013, the inaugural radio ideas festival in San Diego. Chad is CEO of Mindgruve, a digital agency whose clients include brands like Proctor & Gamble, House of Blues, Oracle, Merck and Live Nation. Watch as Chad describes: The importance of content in any digital play, and how integrating that content into the everyday lives of consumers is the best way to move them (not "speaking at them" as ads do). His groundbreaking digital platform work for radio's Jim Rome, and how "as Big Radio got a … [Read more...]

07/15

What’s ahead for Pandora? CTO Tom Conrad talks to Mark Ramsey

Tom Conrad is the CTO of Pandora, and this conversation - from hivio 2013, the inaugural radio ideas festival - is the first public response of Pandora following Apple's introduction of iTunes Radio. Here are some of the questions I asked Tom: How has Apple’s introduction of iTunes Radio changed the calculus for Pandora? Are you personally surprised by how big Pandora has become? Why has Pandora become so big and not its many competitors? What’s your secret sauce? Are there any plans to add spoken work/talk content to the platform? Are there any plans to add local traffic, … [Read more...]

04/17

Radio’s Most Important Trends in Five Minutes

Want to know what's ahead for your radio brand in just five minutes? Then this video is for you: [iframe http://player.vimeo.com/video/64237530?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: [audio:http://blip.tv/file/get/Markramsey-RadiosMostImportantTrendsInFiveMinutes805.mp3] Download mp3 (You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.  You can also get advance notice of this content if you "like" MRM on Facebook or follow me on Twitter). It's a highlight from Mark Ramsey's appearance at the NAB … [Read more...]

03/19

Introducing hivio – Radio’s First-Ever Ideas Festival

I'm sick and tired of radio being sick and tired.  Aren't you? In this era of choice and abundance and consumer control, people will continue to embrace radio primarily because it offers them something they can't get anywhere else, something unique and compelling. Or they won't embrace radio at all. So how to explain the results of a survey I conducted last week - 1,000 random US respondents ages 18 and up. The question: Agree or Disagree - "Radio brands create unique and compelling content" The results? That's more than 3-to-1 in the wrong direction. And the younger you … [Read more...]

11/17

Digital Media: What’s in Store for 2013

Here are some stats from a brand new eMarketer report on U.S. digital media usage changes from now to 2013. I'll focus on some highlights relevant to broadcasters: Facebook users:  147 million, up 4% Twitter users: 36 million, up 14% Smartphone users: 138 million, up 19% Mobile Internet users: 144 million, up 18% Mobile video viewers: 23% of the population, up 20% Smartphone video viewers: 22% of the population (and more than half of smartphone users): up 22% Online movie viewers: 27% of the population, up 16% Online TV viewers: 35% of the population, up 13% Tablet users: … [Read more...]

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