Tag: 2012

10/09

Local Public Radio: What To Do…

...in a world where the networks you pay for content circumvent you by distributing much of that same content online? This is a complicated question, but it's one that branding authority Tom Asacker tackles with me in this highlight from our conversation at the recent Public Radio Program Director's conference in Las Vegas. Is it as simple as "more local news" because newspapers are folding (pun intended) all over America? Oh no it isn't.  Not nearly. Watch (or click on the post title if there's no video image): [iframe … [Read more...]

10/03

Consumers Don’t Care about your Messages

There's a difference between giving people what they desire and messaging them to convince them that what you have is what they desire. That's one point from my friend, branding authority Tom Asacker, in the conversation we had on the stage of the recent Public Radio Program Director's conference in Las Vegas. Watch (or click on the post title if there's no video image): [iframe http://player.vimeo.com/video/50699714?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: [audio:http://blip.tv/file/get/Markramsey-ConsumersDontCareAboutYourMessage100.mp3] Download … [Read more...]

09/26

Christian Radio means “Betterness”

A couple weeks ago I gave a presentation at the Christian Music Broadcasters' Momentum Conference, and the topic could not have been more timely: "Betterness." My argument is that improving the lives of our consumers is the highest calling for any broadcaster - and certainly for any Christian broadcaster.  This is not a generic thing or a symbolic thing.  This is a very specific action that begins with one listener and spreads to her family and her neighborhood (not the other way around). Over time I'll share bits and pieces of the video, but here's an opportunity to view all the slides … [Read more...]

09/20

What Business Are You In, Radio?

It's one of the most important and least understood conversations all broadcasters should be having:  What business are you really in? This is a highlight of the recent Christian radio CMB Momentum Conference in Orlando, where I introduce this concept. It's worth noting that the answer for (non-commercial) Christian broadcasters is completely different from the answer for their commercial peers.  I would go so far as to argue that Christian radio is not even in the "radio" business per se. This clip is not specific to a Christian radio audience, however.  It tees up the problem for any … [Read more...]

05/08

Pandora: Internet Radio Growth coming from AM/FM

So says Pandora CEO Joe Kennedy in this opening session highlight from the recent Worldwide Radio Summit, moderated by Triton's Mike Agovino. Joe also shares some stats on reduced TSL for radio and matches that against the growth for Internet Radio.  These are stats that are not often publicized in the radio industry. Let's be frank:  Of course some Internet radio growth will come from radio. Maybe most of it will come from radio.  And it will not stop people from listening to the radio.  Rather, it will shave away quarter-hours from radio, just as every other entertainment distraction … [Read more...]

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