Tag: 2010

09/25

What’s REALLY Happening To Radio Listening? Read This…

In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have certainly provoked action for my clients in what used to be called "newspapers," I can tell you. But radio has been slower to action not only because the trends have been less dire, but also because so few are willing to stand up and tell the Emperor that he has no clothes. Indeed, some refute the trends altogether. So it is when we hear that radio usage is up and time spent listening is stable. Um, no. Don't take my word for it. Take it from this new … [Read more...]

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