Tag: 10 steps


Ten Steps to Grow your Audience

Let's get right to it: 1. Understand what consumer problem you solve You’re not simply a radio station full of music that everyone can agree on.  You’re a solution to the problems of your audience.  What problem or problems do you solve?  Are you the spot for them to hear their favorite music?  Or new music?  Or great background while they’re working?  Or the place to keep them company in the car?  Or the place they turn to for an update on news or weather?  Or the spot they pick for a laugh every day?  Which of these problems can you solve? Another way to think about it:  What "job" … [Read more...]

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