Tag: #1

08/22

Introducing “Media Unplugged” with Mark Ramsey and Tom Asacker

So what's really going on in media today? What are the critical trends we need to focus on, and what do they mean for our future? It's time to un-spin some of the media hype we take for granted and get to the truth. That's why I'm happy to announce a new podcast. I'm teaming up with legendary brand guru, Fortune 500 advisor, author, and thought leader Tom Asacker for a show we're calling Media Unplugged. Every couple weeks we'll tackle some of the hot topics in media (and not just radio) and try to peel the truth from the spin. In this week's premiere episode, Tom and I talk … [Read more...]

12/16

Is News/Talk Really the Top Audio Format of 2013?

Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.” But what does that mean…really? First, recognize that the ranker is based on Persons 6+. Among 25-54’s, however, News/Talk/Info ranks 4th, clearly indicating that the driving force for the format’s dominance is persons over the age of 55, which should come as no surprise to anyone tracking News/Talk ratings over the years (not that 4th is shabby). Second, there is no indication that these numbers exclude Public Radio, so I will assume that the strength for News/Talk/Info also … [Read more...]

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