Tag: 000 songs

09/05

The Hunger Games You Are Not, Radio

It has been a long time since radio broadcasters had sizable ad budgets to work with - a remarkable irony since radio is, after all, in the business of investing the sizable ad budgets of its clients for what broadcasters argue is a quantifiable and worthwhile return. Since then we have relied on bowing our new brands with stunts: Events or circumstances designed to garner attention and trial that give fans more of what they are likely to want - right up until it becomes less of what they are likely to want. Take the introductory-tactic-du-jour: "10,000 songs commercial-free." We know … [Read more...]

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