Where the Boys aren’t
Why isn’t Oprah talking to Infinity and Ellen simulcasting on Clear Channel?
Increasingly, the biggest names in Radio aren’t on Radio.
This is entirely contrary to where the opportunity for Radio really is. Especially in an environment where owners are willing to risk countless millions of dollars for new technologies with no proven (or even theoretical) audience support.
Give me a few million bucks and I’ll spend it on a proven star rather than an unproven technology – every time.