When Positioning Leaves Out the Listener
- mramsey1
- Jul 20, 2004
- 1 min read
Laura Ries has been reading my mind. Or I’ve been reading hers.
Laura on a big Positioning blunder:
“We want to position our brand as the premier product in the category.” What’s wrong with a positioning statement like this? Everything. It leaves the prospect out of the equation.
More here.
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