To the degree that folks search for what interests them, what are folks searching for in the world of radio nowadays?
A check of Google Trends reveals this picture for Internet radio (orange), satellite radio (red), and HD radio (blue):
And here’s the picture just for HD radio:
Neither picture requires much comment.
And just to drive home at least one of the points these charts make, here’s a comparison between the search traffic for Z100 (in blue) – one radio station – and “HD radio” (in red) – an entire technology, heavily promoted.
If you’re concluding we should be in the big brand business and in the business of fulfilling the appetite for Internet content, then congratulations, you are reading these charts correctly.