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“Visual Radio” a bad category name

While I respect the innovative efforts and thinking behind the so-called “Visual Radio,” this is a lousy name for what is presumed to be a new category.

“Visual Radio,” isn’t that Television?

They don’t call an iPod “Custom Radio.”

And Satellite Radio is still trying to communicate how they’re better than plain-old “Radio.”

The category name should be built around the benefits the new products will provide and a compelling story that people can tell each other about them.

The only name worse than “Visual Radio” is, by the way, “HD Radio.”

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