While I respect the innovative efforts and thinking behind the so-called “Visual Radio,” this is a lousy name for what is presumed to be a new category.
“Visual Radio,” isn’t that Television?
They don’t call an iPod “Custom Radio.”
And Satellite Radio is still trying to communicate how they’re better than plain-old “Radio.”
The category name should be built around the benefits the new products will provide and a compelling story that people can tell each other about them.
The only name worse than “Visual Radio” is, by the way, “HD Radio.”