Too much choice is a bad thing

Here’s a great manifesto on how too much choice can be a bad thing. It can confuse and even turn off the consumer to give them too many options. Does this have anything to do with the return of one-size-fits-almost-all stations like JACK FM? You decide.

And while you’re there, check out this manifesto by some guy who presumes to know something about how Hollywood can produce better movies.

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