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The Proof is in the Pudding

Yesterday I wrote about the importance of PROVING our claims.

Today I attach a graphic used by one of my competitor research companies.

Are these folks “#1 for Radio”?

Well, what’s the evidence provided for this claim?

Answer: None.

You would think somebody in the business of advising radio stations on strategy would present some proof for their own claims, wouldn’t you?

But, it turns out, you can’t prove a lie.

Is Mercury “#1 for Radio”? Of course not. And I would never claim it. We’re just out there trying to do some good work for folks who choose to make us a part of their team.

I’ll take that over “#1” any day.

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