Today I attach a graphic used by one of my competitor research companies.
Are these folks “#1 for Radio”?
Well, what’s the evidence provided for this claim?
You would think somebody in the business of advising radio stations on strategy would present some proof for their own claims, wouldn’t you?
But, it turns out, you can’t prove a lie.
Is Mercury “#1 for Radio”? Of course not. And I would never claim it. We’re just out there trying to do some good work for folks who choose to make us a part of their team.
I’ll take that over “#1” any day.