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The positioning of Satellite Radio

From Orbitcast:

Both satcasters need to take a long hard look at how they’re positioning the product. Is it really the “Best Radio on Radio” or “Beyond AM, Beyond FM?” Or is it something more? As the product evolves with mobile TV, interactive personal audio players, voice recognition, parking assistance, traffic monitoring, weather service and a whole slew of new widgets in the works – the XM and SIRIUS look more like “Satellite Services” than “just Radio” – and it all revolves around one thing: your car.

Good point. Plus, what is “satellite radio” when at least some of its content is available online and on terrestrial radio?

This is a big strategic question and it requires a carefully thought out answer.

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