One of the things I always complain about regarding the testing of music is that different songs mean different things to the listener when he or she is in a different mood or setting.
Placed in a different context, the same piece of entertainment can signal something completely different.
There is no better proof of this point than this very clever re-imagining of Stanley Kubrick’s The Shining.
Note how changes in voice and music – sound – make all the difference in the world.
Watch and be amazed.
(Thanks to John Moore at BrandAutopsy for the link)
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