Satellite Radio is not HBO, it’s Paramount Pictures.
As I have long argued, if you have the content, spread it around. And if you don’t, too bad for you.
Here’s what you’ll see:
– increased visibility for O&A – increased interest in satellite radio in general and XM in particular – more satellite subscriptions – more revenue coming to XM – more revenue coming to CBS.
All because of the “C” word: “Content.”
This is the next evolution of satellite radio, folks. Get used to it. Radio will be their best customers.