The new look of Satellite Radio

If the reports are true about XM’s Opie & Anthony replacing David Lee Roth – while still being broadcast on XM – the future is beginning to take the following shape:

Satellite Radio is not HBO, it’s Paramount Pictures.

As I have long argued, if you have the content, spread it around. And if you don’t, too bad for you.

Here’s what you’ll see:

– increased visibility for O&A – increased interest in satellite radio in general and XM in particular – more satellite subscriptions – more revenue coming to XM – more revenue coming to CBS.

All because of the “C” word: “Content.”

This is the next evolution of satellite radio, folks. Get used to it. Radio will be their best customers.