“The Best Traffic Information”

Traffic.com isn’t new, but it certainly is amazing.

And check out what IS new:

The Traffic.com Jam Factor(SM) is like a “Richter Scale” for traffic. It’s an overall measure of the traffic intensity on a roadway, or on a section of a roadway. Because the Jam Factor calculation uses real-time speed and travel time measurements from our digital sensors and those of our partners, as well as our detailed accident, construction and congestion information, it’s a comprehensive measuring tool that is unique to Traffic.com. The Jam Factor is measured on a scale of 0-10, with 10 representing the worst traffic conditions. This numerical scale also provides color coding to give you a quick, at-a-glance picture of conditions on the roadways or personal my traffic.com drives you care about.

And this:

Get instant traffic information by phone for the routes you save in your my traffic.com account. Your personal, real-time, accurate traffic reports are just a phone call away. Imagine what it would be like to have the power to know what your drive is like while you’re on the road? What if you can simply make a call … a call to the most accurate traffic source that knows the routes you drive by the names you call them? What if the call was FREE? As a registered my traffic.com user, it’s all at your fingertips! You’ll receive traffic information including travel speeds, delay times, incidents, and the Jam Factor® reports for your saved routes to/from work, school, daycare, the show, the game or wherever you drive. Save the toll free number in your cell phone’s speed dial memory, and you can reach Traffic.com at the push of a button! If you click here and register your cell phone number, Traffic.com will even recognize you when you call! And remember, the service is FREE! YOU Make the Call! Don’t wait and see, call 866-MY-T-R-A-F-C.

What’s the one tool more ubiquitous than the radio? The telephone.

It would be the smart broadcaster who invests in this company.