“Talk isn’t one format anymore”
That’s the conclusion on page one of Inside Radio, and all I can say is that anybody who ever believed “Talk” was one format should collaborate with Henry Ford who promised America an automobile in any color they wanted “as long as it’s black.”
“Girl Talk” is on the way and “Gen Y Talk” isn’t far behind.
And not a moment too soon.
In fact, both of these “formats” are already on the air all across America, but they’re usually limited to mornings and not 24/7 so they don’t fit the purist’s definition of “Talk.”
We have been doing these – and other – formats forever. And it’s about time they went around the clock.