top of page

Radio marketing lessons from Michael Jackson

1. Frame your messages as you would want your prospects to remember them.

2. Make sure the sentences are simple and (most important) repeatable (e.g., “Michael’s innocent” is perfect because it is very short and very repeatable. Much better than “Michael got off”).

[More from PR Consultant Dan Janal]

0 views0 comments

Recent Posts

See All
bottom of page