Radio goes “interactive” in the dash

Harve Alan tips me off to this video from VW and Intel.  

It features an all-new "infotainment" in-dash system that features all kinds of interactive content along with a handy, dandy AM/FM radio (and not the HD kind).

The thing you need to understand about this (inevitable) technology is this: Anything that occupies space with a radio and consumes the same attention and time as a radio competes with a radio and substitutes for a radio. 

That means those are your competitors – and it also means you're in that "business" too.

That means you must either dive into the fray or offer an alternative so compelling it beats the competitive offerings.


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