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Radio can’t ignore the iPod phenomenon

Inside Radio asks if Radio “should be yakking about iPods all the time.”

“Should a medium that’s universal be comparing itself to a gadget that’s in the craze phase?” they ask.

Well, if that gadget is a radio substitute with a pronounced advantage over whatever’s on the lowest common denominator dial, then the answer is a big “yes.”

As an industry we will gain neither listener goodwill nor quarter-hours of listening by sticking our heads in the sand until this whole iPod thing blows over. It ain’t blowing over, folks. And we are the ones in the headwind.

One analyst projects that there will be 100 million iPods in use by 2008. To ignore or boycott the iPod and its like is to deliberately and stubbornly position ourselves as out of touch with our audiences.

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