By 2012, local video advertising on the web will reach $5 billion and account for more than one-third of all local online advertising [see this EMarketer report for more].
That’s local online advertising.
“Local” is the pool radio draws so heavily from.
So, in other words, going video isn’t just a cool luxury, it will be an economic necessity for local radio in the years to come.
Who’s in charge of video at your station?