Picture this….

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By 2012, local video advertising on the web will reach $5 billion and account for more than one-third of all local online advertising [see this EMarketer report for more].

That’s local online advertising.

“Local” is the pool radio draws so heavily from.

So, in other words, going video isn’t just a cool luxury, it will be an economic necessity for local radio in the years to come.

Who’s in charge of video at your station?

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