Beginning next week, I will be introducing the occasional Mercury Podcast.
This will be a five-minute Q&A with somebody smart about something important.
This is, to my knowledge, the first Podcast ever produced by and for Radio industry marketers.
In the lexicon they call that “creating a new category.”
To hear the podcast you can do either:
A) Click on it on your PC and crank up the sound
B) Subscribe to the RSS feed so you can listen (as the name implies) on an iPod.
The former is easy. To do the latter:
– Go here and download iPodder – Paste this URL (http://feeds.feedburner.com/radio) into a podcast aggregator (like iPodder) – Automatically and like magic you’ll receive every new podcast! Whether you like it or not!
Another first from your friends at Mercury Radio Research.