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MyFM comes to a Sprint phone near you

Personalized radio.

All for a mere 3 bucks a month if you have the right phone plan.

Let’s pretend your station was available on a mobile phone tomorrow.

Besides the fact that it’s (presently) free, what would be your competitive advantage over a service that’s personalized?

In other words, as a consumer, which do you prefer: “One size fits all” or “my size fits me”?

There is an answer to this question, of course, and regular readers of this blog know what it is.

Hint: It’s not about trimming staff, multiplying options, and reducing clutter.

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