Media Buyers and Planners eye HD Radio’s Difficulties

Thanks to Tom Asacker for tipping me off to my appearance in the latest edition of MediaBuyerPlanner.com.

They referenced my “Premature Death of HD Radio” piece recently reprinted in Radio World.

I want to stress to the general broadcasting community that the issues outlined in that piece and voiced by others in our industry (such as Bill Figenshu) will not go away if we mentally sweep them under the rug. They will come back again and again in the trade press, on Wall Street, and among buyers and planners at agencies.

Isn’t it time we stepped up and faced some of these issues head-on?