Lots of Digital Confusion in Radio
Overheard at NAB (by Inside Radio):
“I don’t think we can make enough money in digital to make-up [what] we are losing in radio.”
If that’s what you really think, then you don’t understand digital and you don’t understand why you’re losing what you’re losing in radio.
Nor do you understand that they’re not two different things.
“How we monetize it, I don’t know. We do it because it’s the right thing to do to take some of the greatest brands and push them out to as many platforms as possible.”
Nope. A digital strategy is not about your radio brands. It’s enabled by your radio brands and the relationships you have with listeners and advertisers in every market you serve.
It’s going to be hard to monetize that which is misunderstood.