Lessons from the DVD
After years of magnificent growth the bloom is off the DVD rose, thanks to ever-newer technologies and the prospect of downloading movies directly via pay-per-view or straight to your own PC.
Check out these comments from the front lines via this article:
– “We must not fear change,” said Craig Kornblau, president of Universal Studios Home Entertainment. “We must seek it and embrace it.” – Executives said they now devote between 20% and 50% of their time to new delivery options [Note: In radio, “new delivery options” mean anything other than traditional radio. How much of your time, not to mention money, is spent exploring and monetizing these options?0 – “Unlike the music business executives, who wanted it to go away, we knew it wasn’t going to go away,” Bishop said. – “Digital possibilities are just going to grow the pie,” said Ron Sanders, president of Warner Home Video. Retailers who embrace the digital future will win, he said. – Executives must be careful not to confuse the consumer with the new high-def formats, he said. “A confused consumer doesn’t buy a lot of product.”
Thoughts for a new era – not just in DVDs, but in radio, too.