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Krispy Kreme’s 12 Keys to Success

Anybody who knows anything about the donut folks at Krispy Kreme know the company is the poster child for brand success.

Here, from a Dallas newspaper, are Krispy Kreme’s “12 Secrets of Success.”

• Be picky about your partners (franchisees).

• Mix great taste with show business.

• Make good use of time and resources.

• Expand and protect your brand.

• Think big but grow gradually.

• Be a guerrilla marketer.

• Maintain high standards.

• Harness the power of technology.

• Give back to the community.

• Select, treat and train your employees well.

• Build on success.

• Keep them coming back.

How many of these does your company or group subscribe to? Hmmm?

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