Why oh why did I call this company “Mercury”?
That question is answered here, in the newest addition to the Mercury website, the Mercury Backstory.
It’s not a bad idea for YOUR station to have a “story,” a timeless mythology of its origin.
All great brands have this. Think Budweiser and you think Clydesdales. Think Nike and you think about Phil Knight handing out running shoes to Oregon runners. Think Ford and you think Henry and his Model T.
Great brands. Great stories.
What about your station?