There’s something amazing about this.
It’s the W hotel Wired Package.
Stay at a W hotel as part of this promotion and you get three free iPod downloads and a three month subscription to Wired magazine.
Talk about fashion forward promotional schemes.
Now I don’t think for a minute that this package will be the reason anyone stays at the W. But I sure as hell think it will sway folks on the margin.
And when you’re in a category as competitive as hotels – or Radio – the margin is where it’s at.