iTunes hooks up with W Hotels

There’s something amazing about this.

It’s the W hotel Wired Package.

Stay at a W hotel as part of this promotion and you get three free iPod downloads and a three month subscription to Wired magazine.

Talk about fashion forward promotional schemes.

Now I don’t think for a minute that this package will be the reason anyone stays at the W. But I sure as hell think it will sway folks on the margin.

And when you’re in a category as competitive as hotels – or Radio – the margin is where it’s at.

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