RadioTime is a very interesting site that aggregates content from your station’s stream and tons of others.
Then, they showcase that content in a form that will be more attractive to a broad base of potential listeners.
For example, as I write this I can choose from 237 stations if I want to tune in Bill O’Reilly’s “Radio Factor.” What? The show’s not in right now in your town? Chances are it’s on somewhere, and RadioTime can help you find it.
The significance of all this, of course, is that value may be rooted in the content itself, but the big bucks are in the entity that takes that content, organizes it, customizes it, and filters it.
Just ask Google.