Netflix Inc. has become a Hollywood player, turning to star-studded promotions and teaming with A-list actors on movie projects to raise itself above a cluttered market for online movie delivery…Netflix executives say they are taking a page from HBO and Starbucks, two brands that trumped competition with original products and a better consumer experience.
Original products and a better consumer experience.
If there were two good ways for your station and our industry to stand apart from the plethora of competitive offerings now and soon available, it would have to be by offering original products and a better consumer experience.
If, on the other hand, our goal is to offer vanilla products and cheaper consumer experiences, we will certainly reap what we sow.
The good news is that our future is in our own hands.
The bad news is that there’s no time to waste in doing the right thing.