Would you buy a $35,000 car because of a $300 add-on that isn’t even included with the car?
What if that add-on was an iPod and the car integrated it seamlessly?
Well, BMW and Apple think you will.
This goes out to everybody who thinks the little things don’t matter. Whether it’s the comparatively cheap iPod, the comparatively cheap airplane food, or the comparatively cheap radio station production, logo, etc.
It all counts. It’s all part of the brand.