How NOT to cover a tragedy

From a broadcaster in Virgina, as yesterday’s news was breaking:

32 dead in the single largest mass murder in this country’s history, at a school a few hours away from here where I would estimate 1/4 of the student population is from our area…..and WNIS the NEWS TALK station in our marketplace was running a re-run of the Rush Limbaugh show from noon until 3pm. Right now, the topic is “can women make their own sperm”. In case you wonder why people are turning to the Internet for their news…..

For the record, WNIS is now, of course, all over the story. But news breaks when it breaks.

Be there.

Or train your audience to go elsewhere in an emergency.

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