One of the many things you don’t know about me is that I have a B.S. in Biology – and that biological background is something I use often in my current business marketing my company and working closely with radio stations.
How in the world do I do that?
For an inside view, check out this great article from Fast Company. It discusses how the notion of evolution in the natural world has lots of implications for ways to reinvent our products and services.
Here are just a few steps:
– Look at the big evolutionary picture — what are the driving forces? – Create mutations — unusual combinations of people and ideas. – Look for new ideas and conditions that could disrupt your market. – Treat accidents as opportunities for divergence and adaptation. – Cooperate with other companies (create mutually beneficial eco-systems)