I have written before about the value of a strong, compelling cause to drive listenership and loyalty to your radio station.
I have used as an example the campaign to Save Disney.
Very smart tactic to do good for the Radio industry and also position Jacobs as the folks doing the good. It’s a shame this wasn’t done first by a major broadcaster, but I sincerely hope they climb aboard the Jacobs train.
Great work, Jacobs Media!