Speaking of Carolla and the FREE FM gang, it would be smart for you to penetrate the depths of FREE FM’s web integration, which is really a textbook case of how to do it well.
For Adam Carolla, for example, there is a home page, a blog, a (partial) podcast, a “listening post,” a messaging spot and more.
(FREE advice: This blog is really a show diary. Instead it should be a conversation starter, a behind-the-scenes journal. Folks want the gossip, not the agenda).
Visit and learn, gang.
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