Format Prediction for 2006
Last year I picked JACK as the big format for 2005. That, of course, was when there were, I think, two JACK stations in the U.S.
Now I have a new pick for 2006, and it’s (for lack of a better description) FM Talk.
Watch FM Talkers sprout like very welcome weeds in tons of markets next year.
This is another strong and important move for our industry, because FM Talk will include proprietary and unduplicated content which can’t be matched by a zillion more-music competitors.
These stations will soak up listeners like Bounty towels soak up spills.
Get on the right side of this trend, folks.