ESPN sees the future


“We are not a television company,” declares John Skipper, whose job as head of most non-television operations, including ESPN.com and ESPN the Magazine, is to lead the outfit into the post-network era. “We are a sports media company. We’re gonna surround consumers with media. We’re not gonna let them cut us off and move away from our brand.”

Read between the lines and you can see the implications for radio, too.

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